AirMark Blog
Indoor Signage Solutions
What is the most efficient, cost-effective way to get visitors entering a building to their desired destinations from a room to the right-wing using the right amount of wayfinding signage?
Let’s Talk Shop: Wrap Design
Designing an effective vehicle wrap requires an educated approach. A designer who offers vehicle wrap design needs to be intimately familiar with the wrap process, installation obstacles and designing advertisements with a short view time.
The Wrap Designer’s Tool Bag
I would consider a vehicle wrap designer to be a skilled tradesman as well. But what sort of tools does one find in that line of work? There certainly isn’t much visible evidence—we designers don’t have tool belts strapped around our waists like installers might. But without a doubt we do have our own unique set of tools, many of which are intangible. Here’s a look at what’s in the wrap designer’s tool bag.
Why is Sign Design So Seemingly Difficult?
I got hired at a sign company as a graphic designer to design signs. But I quickly discovered I would have to create designs that would need to be built into a dimensional product. See, I came from the print world. I assumed my designs would just... work. My design skills have immediately expanded into graphic designer/sign designer. Before this job, I had no idea what a sign designer was. I had to quickly learn to create drawings that amount to a plan to build, among many other things. I had no idea where
to start.
to start.
Building Impressions Through Good Design
Before you build it, you've got to design it. Before your client says yes, they will most likely want to see your ideas, first. The concept visuali...
